PropNex Malaysia Recognised By ASEAN and ASIA Book Of Records For Real Estate Masterclass
KUALA LUMPUR, May 7 (Bernama) -- PropNex Malaysia has been recognised by ASEAN and ASIA Book of Records for organising the “Largest Paid Real Estate Sales Masterclass Featuring a Millionaire Trainer Panel” through its flagship Advance Sales Techniques (AST) – Millionaire Mastery programme.
The company said the three-day training programme, held from May 5 to 7, achieved the record with 803 paid participants attending a single training session, featuring 23 millionaire trainers sharing their expertise on stage.
Now in its 18th edition since its launch in Malaysia, the AST programme was conducted daily from 8.45 am to 7 pm and is based on the training framework developed by PropNex Singapore.
Speaking to Bernama, PropNex Malaysia chief executive officer Marcus Teng said the achievement aligns with the company’s vision of becoming a market leader, particularly in talent development and industry training.
“We believe training is the key to developing talents and raising industry standards. Through our 4E approach -- engage, equip, empower and elevate -- we aim not only to improve sales performance, but also help consumers make better property decisions,” he said.
Teng said the increasing participation in the AST programme reflects rising demand for structured and large-scale professional training among real estate negotiators and agencies across the region.
He said the company, together with its Singapore counterpart, now has a combined network of about 17,000 agents, making continuous training and empowerment essential in sustaining long-term growth.
“Property is not just about buying and selling. It is a long-term legacy that will be passed on to future generations. That is why we focus on helping both agents and consumers better understand the market and avoid making wrong investment decisions,” he said.
Teng said PropNex Malaysia also aims to transform negotiators into consultant-based property advisors capable of providing value-driven guidance to clients instead of merely selling products.
He said the company’s consistent emphasis on training and self-improvement has contributed to its rapid growth since its establishment in Malaysia in 2018.
According to Teng, the company recorded commission earnings growth from RM8 million in its early years to RM203 million last year.
He added that PropNex Malaysia expects participation in future AST programmes to continue growing, potentially reaching between 1,200 and 1,500 participants next year.
The three-day programme is led by master trainer Alan Lim, who is also Co-Founder and Director of PropNex Singapore, whose training methodologies have produced top-performing real estate agents across the region.
AST is designed to equip real estate professionals with sales and marketing strategies covering areas such as emotional selling, effective marketing, buyer and seller qualification, open listing strategies and advanced negotiation techniques.
According to the company, this edition also gathered 60 millionaire achievers from both Malaysia and Singapore, reflecting the programme’s emphasis on cultivating high-performing negotiators and professional real estate advisors.
The company said AST has produced 54 millionaires so far, and 50 participants returned for the programme again, showing its effectiveness in building long-term success in the real estate industry.
-- BERNAMA
