It is committed to redefining human health management through technology, building a world-leading health brand centred around the MK Cellular Nutrition System, powered by advanced Quantum Molecular Technology.

Its products are marketed primarily through livestream e-commerce and social retail platforms and are currently available in Malaysia, Singapore, Indonesia, Taiwan, Hong Kong, China and the United Kingdom, with expansion underway into Vietnam.

“Over the next decade, health and beauty will no longer be a competition of products, but a competition of technology and systems,” Yoo told Bernama here today.

He shared that the company has been recognised in both the ASEAN Records and ASIA Records for developing a proprietary Quantum Molecular Technology functional spray series with verified molecular structure and elemental composition changes.

The certificates were presented by ASEAN Records and ASIA Records adjudicators Gillian Ooi and Eldrick Koh to Yoo and Research and Development Director Dr Chan Tse Yen at a ceremony held earlier today.

Yoo said the recognition places the company at the forefront of molecular-based health and beauty innovation, with certification covering five products namely the MK8, MK10, MK13, MK20 and MK33, designed for use on specific body zones.

MK8 is a rejuvenating spray to support overall body wellness and metabolic balance, MK10 is a hygiene spray, while the MK13 is a facial spray to help improve dryness, dullness, sensitivity and fight signs of aging.

On the other hand, the MK20, he said, focused on peri-ocular care within MK’s cellular nutrition concept for modern high screen-time lifestyles while the MK33 is for hair and scalp rejuvenating spray.

“The recognition validates the company’s long-standing positioning as a technology-driven brand, with its products already in the market for over 15 years.

“This is a technology product. Water is pure, without additives or chemicals, making it safe for users without concerns over side effects,” he said, adding that users can observe results relatively quickly after application.

Without elaborating much details, Yoo  said the strong consumer response to the company’s products has translated into eight-figure sales, supported by repeat purchases across both domestic and international markets.

Meanwhile, Chan said the products are fundamentally different from conventional offerings as they are formulated using 100 per cent water without chemical additives, preservatives or fragrances.

She explained that the technology modifies water at the molecular level through a process that reduces molecular cluster size, allowing better absorption of naturally occurring trace elements in water that act as nutrients for cells.

“When we talk about products, we often refer to chemicals and potential side effects. What we have here is purely water, enhanced through Quantum Molecular Technology to deliver specific functions.

“Normal water only cleanses. With this technology, it can moisturise the skin, support cellular function and improve overall skin condition,” she added.

-- BERNAMA